Battle Force is a celebration of sport and culture - a global event where hoops, art, music and dance all come together.
Nike approached oddfellows to develop an animation language that could be easily adapted from web film to environmental animation to social content.
This years theme was “process.” So we went back to the fundamentals of creativity focusing our energy on “the act of making.” We wanted to expose both the process of work and the tools used for making and building.
So we got to work and took a step out side of computer-comforts and spent the summer in scanner beds with spray paint and xacto blades.
Nike approached oddfellows to develop an animation language that could be easily adapted from web film to environmental animation to social content.
This years theme was “process.” So we went back to the fundamentals of creativity focusing our energy on “the act of making.” We wanted to expose both the process of work and the tools used for making and building.
So we got to work and took a step out side of computer-comforts and spent the summer in scanner beds with spray paint and xacto blades.
Credits
Client: Nike
Directed by: oddfellows
Creative Direction: Chris Kelly, Jarratt Moody
Producer: Kaitlyn Mahoney
Design: Yuki Yamada, Joyce Liu, Ariel Costa, Peter Clark,
Sarah Beth Morgan, Tyler Morgan, Jon Riedell
2d Animation: Tyler Morgan, Jon Riedell, Ariel Costa, Peter Clark
3d Animation: CJ Cook
Music & Sound: CypherAudio
Executive Producer: Erica Kelly
Executive Creative Direction: Erica Kelly
Client: Nike
Directed by: oddfellows
Creative Direction: Chris Kelly, Jarratt Moody
Producer: Kaitlyn Mahoney
Design: Yuki Yamada, Joyce Liu, Ariel Costa, Peter Clark,
Sarah Beth Morgan, Tyler Morgan, Jon Riedell
2d Animation: Tyler Morgan, Jon Riedell, Ariel Costa, Peter Clark
3d Animation: CJ Cook
Music & Sound: CypherAudio
Executive Producer: Erica Kelly
Executive Creative Direction: Erica Kelly
